BLAZE

Blaze is an interactive installation presented at Magma in Milan to mark the launch of Linktour’s new Alumi vehicle. The experience transforms people’s energy into light, sound, and movement, exploring how individual gestures can activate and reshape the surrounding environment. At the center of the space, the vehicle becomes the beating heart of a living urban organism, surrounded by a constellation of luminous volumes connected by streams of light. A touchbar composed of 25 architectural elements allows visitors to activate 25 different audiovisual scenarios, each defined by its own rhythm, atmosphere, and distinctive visual and sonic identity. Through interaction, energy travels across the platform, connecting the city, the vehicle, and the surrounding landscape in a continuously evolving composition. Rather than presenting the car through data, figures, or performance, Blaze portrays it as a living presence, capable of expressing its personality through light and transforming the audience into the driving force behind the experience.