EA7 WINTER OLYMPICS 2026

For the launch of the EA7 collection dedicated to the Milano Cortina 2026 Winter Olympics ( for which Giorgio Armani is the outfitter of the Italian national team) we were commissioned to create different contents for the event and the store in Via Manzoni, Milan. We designed exclusive video contents for over 100 LED walls across the flagship store, inspired by the concept “Oltre ogni limite.” Alongside the in-store content, we also developed a large-scale videomapping intervention on the façade of the building, as well as a unique interactive installation designed specifically for the event. The installation took the form of a walkable LED runway passing through a light portal before rising vertically into a monumental LED wall. As visitors stepped in front of the portal, hidden cameras captured them live and seamlessly integrated them into the campaign video in real time. To make each interaction feel unique, multiple edits and variations of the campaign content were developed and dynamically randomized through custom software during the live experience. At the end of the interaction, visitors could instantly download their personalized video clip via QR code.