SUPERCARS

For the occasion of the Supercars exhibition, held throughout 2025 at the Museo Enzo Ferrari in Modena, we were commissioned to design the visitor journey among the iconic Ferrari models that defined the brand’s legacy, creating five interactive stations across five decades. We developed a clean, minimal exhibition path, combining technological concept and software development to deliver a coherent and engaging experience. Each interaction reflects the spirit of its decade, transforming technology into a narrative device that guides visitors through the evolution of Ferrari’s supercars in an intuitive and immersive way. From analog-inspired handsets and VHS devices evoking the 1980s Ferrari F40, to a retro-futuristic holobox dedicated to the 2002 Ferrari Enzo, each installation translates its historical context into a tangible experience.