PLOOM AURA

To celebrate the launch of the new Aura by Ploom device, we designed the visual content for a mystical interactive experience set within a large-scale installation in Piazza Sempione, Milan, connecting the two historic tollhouses. The project included the creation of the visuals for the external arches and the interactive tunnel. Drawing from the four distinctive colors of the campaign, we shaped an ethereal, particle-driven universe. Inside the tunnel, the presence of each visitor activated the visuals, revealing a unique aura and turning the installation into an immersive encounter between body, space, and energy.